Backed by 500 Global.
About the role
Vertical Campaign Strategy, Execution, and Orchestration: Build, launch, and manage multi-channel demand generation campaigns using paid and organic,content syndication, email and social marketing, webinars, and partner and sales marketing. Lead Generation and Nurturing: Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.
What they're looking for
- Pipeline Contribution: Total dollar value of pipeline sourced and influenced by marketing
- Lead Volume and Quality: Count of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated per period
- Funnel Velocity: Speed at which a lead moves from initial capture to closed-won. Contribute to velocity metrics and framework scoping and measurement strategy
- Optimizing CAC per vertical: Measure and optimize cost of acquisition per vertical
- 4 to 5 years in demand generation, B2B marketing, or campaign management
- Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce)
More about this role
We are looking for a strategic, pipeline-driven Demand Generation Specialist to drive measurable business growth by bridging high-level campaign planning and tactical execution. You will own the end-to-end lifecycle of demand generation initiatives, from spotting new market opportunities to capturing interest and scaling the revenue pipeline.
You are a strategic thinker who likes building campaigns, putting content to work, and partnering closely with sales to turn prospects into customers. This is a results-oriented role where your success is tied directly to the growth of the sales pipeline.
Vertical Campaign Strategy, Execution, and Orchestration: Build, launch, and manage multi-channel demand generation campaigns using paid and organic,content syndication, email and social marketing, webinars, and partner and sales marketing.
Lead Generation and Nurturing: Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.
Lead Scoring and Lead Lifecycle Management: Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the...
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