Backed by 500 Global.
About the role
The Lifecycle Marketing Specialist owns the customer journey from first touch through renewal and expansion. This role is responsible for designing and executing email, in-app, and multi-channel lifecycle campaigns that transition contacts through the funnel—from lead to activated customer to advocate. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Strong analytical skills with the ability to independently pull and interpret data to drive campaign decisions
- Proven ability to partner cross-functionally with Sales and Customer Success teams on lifecycle and handoff processes
- Excellent written communication skills, with a capability to write compelling lifecycle copy or brief creators effectively
- High comfort with ambiguity and a builder’s mindset focused on creating infrastructure rather than just executing existing campaigns
- Nice to Have: Familiarity with SQL, BI tools (Looker, Tableau), product-led growth motions, and in-app messaging tools
More about this role
Lifecycle Marketing Specialist
North - Remote (US)
Let’s go North, together.
Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions.
The Lifecycle Marketing Specialist owns the customer journey from first touch through renewal and expansion. This role is responsible for designing and executing email, in-app, and multi-channel lifecycle campaigns that transition contacts through the funnel—from lead to activated customer to advocate. Acting as the primary owner of the marketing automation platform (HubSpot), this position operates at the intersection of demand generation, product marketing, and analytics, partnering closely with Sales, Customer Success, and Product teams to deliver relevant, timely, and measurable customer experiences.
- Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey: onboarding, activation, engagement, retention, win-back, and expansion.
- Own...
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