Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.
About the role
1. Maximize marketing impact by developing an integrated communication strategy and marketing KPIs for the new product in accordance with the business and product strategy. 2. Promote ongoing marketing communication by providing consistent goals and marketing direction to relevant marketing departments (PR, digital, media, campaigns, etc.). Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Growth Strategy & CAC Ownership: Own the acquisition strategy and performance targets up to application submission, optimizing budget allocation and CAC performance across owned and paid channels
- External Acquisition Expansion: Build and scale external acquisition channels, directing agency partners across paid media, affiliates, retail, and fintech partnerships to expand reach
- Budget & Joint Marketing Fund Stewardship: Manage a complex acquisition budget, reallocating investments based on performance and maximizing the utility of Joint Marketing Funds (JMF) with Barclays and Visa
- Matrix Navigation & GTM Execution: Lead cross-functional go-to-market strategies for new card features and major enhancements, aligning Product, Finance, Analytics, and Legal teams across Samsung’s US and Korea offices
More about this role
1. Maximize marketing impact by developing an integrated communication strategy and marketing KPIs for the new product in accordance with the business and product strategy.
2. Promote ongoing marketing communication by providing consistent goals and marketing direction to relevant marketing departments (PR, digital, media, campaigns, etc.).
Role and Responsibilities
Samsung Electronics America launched its first co-branded U.S. credit card with Barclays (issuer) and Visa (network) in July 2026. This role is strategically critical to scaling customer acquisition and driving account growth in the early phase of this newly launched business.
You will own the acquisition strategy, upper-and-mid funnel optimization, and CAC performance across Samsung’s powerful owned ecosystem and external channels. This is an orchestration and influence role: you will set the growth strategy, direct external agencies, navigate legal and compliance approvals, and influence internal Samsung channel owners to execute your roadmap. You thrive on driving commercial results through cross-functional leadership and matrix influence in a fast-paced, regulated environment.
- Growth Strategy & CAC Ownership: Own...
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