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Director, Performance Marketing - Unannounced ARPG Mobile Game

Scopely · US - United States · On-site

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About Scopely

Scopely is expanding the possibilities of play through game experiences that aim to inspire community, connection and competition. Inspire play, every day. Backed by Battery, Bessemer and NEA.

About the role

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role is available on a hybrid basis in Los Angeles, CA, or remotely within the United States. In this role, you will play a critical part in launching and scaling Scopely’s next major title, shaping user acquisition strategy from pre-launch testing through global scale.

What they're looking for

  • Fluent in English and Mandarin
  • Preferred experience working with Chinese gaming studios
  • Deep understanding of the Performance Marketing best practices on the Chinese gaming market
  • 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
  • 4+ years of people management experience, with a track record of building and leading high-performing teams
  • Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
More about this role

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role is available on a hybrid basis in Los Angeles, CA, or remotely within the United States.

At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, the team operates in a fast-evolving mobile advertising ecosystem.

In this role, you will play a critical part in launching and scaling Scopely’s next major title, shaping user acquisition strategy from pre-launch testing through global scale.

The Director, Performance Marketing will lead global performance marketing strategy and execution for a new, unannounced ARPG mobile title based on a major...

Read the full posting on Scopely's site ↗

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