Sequencing is building the lifelong home for every genome on Earth and the foundational platform for the AI-native genomic era. The human genome is the world’s most valuable untapped resource and one of the defining datasets of the 21st century. Backed by XRC Labs.
About the role
As Senior Manager, Lifecycle Marketing & Retention at Sequencing.com , you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 7+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools)
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences
More about this role
Sequencing is the world’s largest direct-to-consumer whole genome sequencing platform, helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building products that turn clinical-grade whole genome sequencing into meaningful, personalized insights. Through AI and a rapidly expanding ecosystem of genomic applications, we help people better understand their health and future.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform it into a lifelong source of personalized guidance – and build the trusted home for every genome on Earth.
Join us in helping build the interface between humanity and its DNA!
As Senior Manager, Lifecycle Marketing & Retention at Sequencing.com , you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.
This is a highly analytical role for someone who wants to understand exactly how customers move through the product – from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win-back. You will dig into large,...
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