Serval is the AI-native ESM that automates employee requests, onboarding/offboarding, just-in-time access, and more. Backed by General Catalyst, Sequoia and Redpoint.
About the role
Own the field marketing strategy for Mid-Market, Enterprise, and Majors: which accounts we go after, how we show up, and how we win. Design the repeatable program portfolio your team runs: regional dinners, roadshows, executive roundtables, happy hours, conferences, and ABM across direct mail, gifting, and digital - tuned to each segment and each with a playbook, budget model, and success metrics. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- A builder of machines. You see one great dinner and immediately think about how to run it in ten cities next quarter
- A systems thinker who thinks like a seller. You know which plays move pipeline at each stage, and you build them so the field can run them without you in the room
- Data-driven and ROI-obsessed. You know your cost per opportunity and pipeline per program, and you're quick to double down on what works and cut what doesn't
- A playbook person with taste. Scale doesn't mean generic. You make programs feel personal across hundreds of accounts
- 7-10+ years in field marketing, ABM, or demand generation
- Proven track record building scalable, repeatable field programs that drove measurable pipeline and closed-won revenue across many accounts and regions
More about this role
Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Our AI agents build the automations that power employee support, then resolve requests against them instantly—helping teams across IT, HR, finance, legal, and beyond automate work within one governed platform.
Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Serval. Headquartered in San Francisco, we’ve raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, General Catalyst, and Elad Gil, most recently a $150 million Series C at a $3 billion valuation.
We’re building a team that moves quickly, takes ownership, and wants to make a meaningful impact on how the world’s largest organizations work. Come help us build what’s next for enterprise service management.
Our Commercial segments (Mid-Market, Enterprise, and Majors) are where Serval's growth engine runs: hundreds of target accounts, dozens of AEs, and a pipeline target that keeps getting bigger. You'll own field marketing across all three segments, leading a team of field marketers building the programs, playbooks, and machines that...
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