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Data Product Manager, Marketing Technology

ServiceNow · Santa Clara, CALIFORNIA · Remote

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About ServiceNow

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.

About the role

Act as the data product owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements. Develop, own, and manage clear business requirements for Martech initiatives, including lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field
  • 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function
  • Proven experience partnering with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and continuously improve marketing technology solutions
  • Strong experience with Marketing automation systems and data platforms
  • Experience working with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms
  • Adobe Experience Platform experience strongly preferred
More about this role

The Martech team enables Marketing to scale through connected platforms, reliable data, automated processes, and technology solutions that support lead management, CRM processes, campaign execution, reporting, and revenue growth.

As a Data Product Manager, Marketing Technology, you will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow, lead validation and enriching processes, Marketing data integrations, and platform optimizations and consolidations. You will partner across Marketing, IT, Digital, and Data teams to translate business needs into clear requirements, prioritize enhancements, and drive scalable solutions that improve operational efficiency and business outcomes.

Act as the data product owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements.

Develop, own, and manage clear business requirements for Martech initiatives, including lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows.

Partner with business and technology stakeholders to understand...

Read the full posting on ServiceNow's site ↗

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