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Federal Field Marketing Manager

ServiceNow · Vienna, VIRGINIA · On-site

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About ServiceNow

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.

About the role

As field marketing manager, federal civilian, you will play a pivotal role in bringing our go-to-market strategy to life across civilian agencies. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level—shaping account and pursuit priorities while rolling up your sleeves to deliver programs that move federal pipeline.

What they're looking for

  • Working understanding of federal buying dynamics—budget cycles, procurement vehicles, and the role of systems integrators and resellers
  • Strong project management skills with the ability to manage multiple account programs simultaneously
  • Sufficient platform understanding to prioritize which capabilities to feature for which agency mission, including familiarity with AI and agentic use cases
  • Excellent communication and stakeholder management skills, including executive-level briefs and talking points
  • Experience with marketing automation and CRM platforms, plus command of Excel and BI tools for pipeline and program reporting
  • Existing relationships or credibility within the federal civilian ecosystem—agency contacts, GSI/partner relationships, or GovCon marketing community experience—are a strong advantage
More about this role

As field marketing manager, federal civilian, you will play a pivotal role in bringing our go-to-market strategy to life across civilian agencies. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level—shaping account and pursuit priorities while rolling up your sleeves to deliver programs that move federal pipeline.

Working closely with sales, partners, and the broader field marketing organization, you will translate agency-specific buying dynamics and pursuit priorities into account marketing programs that connect with federal buyers and deliver measurable pipeline outcomes.

  • Partner with sales and marketing leaders to execute integrated account marketing programs aligned to federal civilian pursuit priorities.
  • Own the successful delivery of the federal civilian marketing plan, ensuring campaigns and account programs are executed consistently, effectively, and on schedule.
  • Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to named civilian accounts.
  • Localize corporate and federal messaging to resonate with civilian agency buyers, procurement dynamics, and...

Read the full posting on ServiceNow's site ↗

Marketing, Communications, and Brand

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