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Senior Director, Product Creative Direction

ServiceNow · Kirkland, Washington · Remote

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About ServiceNow

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.

About the role

Define and champion a differentiated visual direction for the product portfolio, grounded in our brand, customer needs, product strategy, and the evolving relationship between people and AI. Establish a clear point of view across typography, color, composition, iconography, illustration, motion, data visualization, density, and other visual foundations. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 12+ years of experience in product design, visual design, experience design, creative direction, or a related field, including significant leadership experience shipping complex digital products
  • A portfolio demonstrating exceptional visual craft and creative leadership across shipped product experiences, not only brand campaigns or marketing communications
  • Experience defining or materially evolving a visual language across a complex, multi-product software portfolio
  • Deep understanding of design systems, including visual foundations, design tokens, components, patterns, governance, contribution models, and the relationship between design and code
  • Demonstrated experience adopting AI-enabled creative tools and workflows and moving teams from isolated experimentation to sustained, responsible use at scale
  • Proven ability to influence senior executives and align multiple organizations without relying solely on reporting authority
More about this role

This role is part of our Product Design team, which turns a deep understanding of our users and customers into product experiences they love. Our designers bring expertise across design systems, visual design, interaction design, content design, and product design. At ServiceNow, design has an intentional seat at the table, and we partner with Engineering and Product Management from the outset.

We're looking for a Senior Director of Product Creative Direction to define and evolve the visual expression of our product portfolio. This leader will set a distinctive product visual direction, translate it into a scalable system, and help teams make complex enterprise software feel clear, coherent, modern, and unmistakably ServiceNow.

This is a product-focused creative leadership role. You will work as part of cross-functional software development teams and partner across Platform and the business units to connect creative vision with customer needs, product strategy, and technical realities. Product teams retain ownership of their product strategy, design, roadmap, quality, and delivery; this role provides shared visual direction, systems, critique, and enablement.

You will also advance...

Read the full posting on ServiceNow's site ↗

User Experience Design

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