Startups

Sr Manager, Product Marketing - CRM

ServiceNow · Boston, Massachusetts · Remote

← All jobs
About ServiceNow

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.

About the role

Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build We're not requiring a traditional product marketing background. We care far more about what you've shipped and activated than what your title has been. Strong candidates likely come from one or more of these backgrounds: Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • What We're Looking For
  • Product marketing, solutions marketing, or competitive intelligence
  • Sales enablement or revenue enablement leadership
  • Demand generation or field marketing with a strong message ownership component
  • GTM strategy or go-to-market leadership in a B2B SaaS environment
More about this role

What You'll Do

Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals

Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution

Identify gaps in how the field positions Service CRM and build the content and programs to close them

Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers

Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption

Work closely with sales leadership and frontline reps to understand what's working in market and what's not

Know how ServiceNow stacks up against the competition and the broader field across customer service and field service — and build content that arms sellers to win

Track market moves, synthesize what matters, and get it in front of the right people quickly

Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials

Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to...

Read the full posting on ServiceNow's site ↗

Build your edge while you search

Free tools for founders and investors, plus VC Unfiltered, our take on startups, venture and the people who build them.