Smartly powers better ai advertising. Fuel better cross platform advertising performance with ai marketing tool, Smartly. Launch, manage, and update campaigns. Backed by Canaan Partners.
About the role
Smartly is seeking a strategic, commercially-minded Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. Moving beyond traditional event coordination, this role is a core commercial growth driver and brand steward. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Experience: Has 8–12+ years of progressive B2B SaaS event marketing leadership, with a proven track record of managing multi-million-dollar global event budgets and driving quantifiable sales pipeline (SALs, SQLs)
- Team Leadership: Experience managing direct reports across international hubs (specifically US and EMEA) and governing tier-1 experiential agency partners
- Commercial Acumen: Strong fluency in CRM/Marketo data flows, pipeline attribution models, and sales enablement workflows (partnering directly with RevOps)
- Process Governance: Demonstrated ability to enforce planning lead times, brief hygiene, and cross-functional SLA boundaries under fast-paced conditions
More about this role
Smartly is seeking a strategic, commercially-minded Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. Moving beyond traditional event coordination, this role is a core commercial growth driver and brand steward.
Reporting directly to marketing executive leadership, the Senior Director will lead a global team across New York and London to design, execute, and scale tier-1 industry summits, Customer Advisory Boards (CAB), and regional executive activations. The Director of Events & Experiential will also be responsible for overseeing Employer Brand Experiences and Workplace Events.
Commercial Growth & Pipeline Acceleration
- Drive Event-Influenced Revenue: Own global commercial event strategy to expand event-influenced sales pipeline.
- GTM Anchor Campaigns: Position flagship event activations (e.g., Cannes Lions, regional executive forums) as primary forcing functions that compel product, sales, and marketing teams to rally around unified market narratives and GTM launches
- Pipeline Attribution & Sales Enablement: Partner closely with Marketing Operations (MOPs) and Revenue Operations (RevOps) to leverage automated 4-,...
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