Startups · AI

Principal Brand Designer

Snorkel AI · New York City, NY (Hybrid); San Francisco, CA (Hybrid) · Hybrid

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About Snorkel AI

Snorkel AI builds specialized training data, benchmarks, and evaluation environments that help frontier models and agents perform in high-stakes domains. Backed by Greylock, Lightspeed and GV.

About the role

We're hiring a Principal Brand Designer to own the evolution of Snorkel's brand identity. Snorkel has changed faster than its brand has. You'll close that gap: defining where the visual identity goes next, building the system that carries it, and making sure every surface, from the website to a NeurIPS booth to a benchmark leaderboard, looks like it came from the most rigorous lab in AI. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company
  • A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization
  • Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar
  • Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading
  • Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use
  • Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight
More about this role

Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes.

Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

Snorkel's Marketing team shapes how the AI industry understands frontier data development. We're a team spanning brand, content, communications, product marketing, growth, community, and events, and we work directly with our founders and research team to turn original research into market-defining stories. Brand sits at the center of that work: it's how a data research lab earns attention from frontier labs, Fortune 500 enterprises, top researchers, and the domain experts who contribute to our work.

We're hiring a Principal Brand Designer to own the evolution of Snorkel's brand identity. Snorkel has changed faster than its brand has. You'll close that gap: defining where the visual...

Read the full posting on Snorkel AI's site ↗

Marketing

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