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Principal, Customer Education GTM

Snowflake · US-IL-Chicago-MSO · On-site

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About Snowflake

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation. Backed by Sequoia.

About the role

Own the end-to-end GTM strategy for Snowflake's education portfolio Define positioning, packaging, and channel strategy for On Demand learning Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education technology, customer education, or SaaS enablement
  • Demonstrated ability to build and execute GTM strategy for digital/self-service products
  • Strong cross-functional influence skills — you've driven outcomes through teams you don't manage
  • Data-driven mindset with experience building measurement frameworks and ROI models
  • Experience working with or across partner ecosystems, community programs, or developer relations
  • Exceptional written and verbal communication — you'll be authoring strategy docs, presenting to executives, and building field-facing collateral
More about this role

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market — with a particular focus on scaling our On Demand learning channel — and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.

Own the end-to-end GTM strategy for...

Read the full posting on Snowflake's site ↗

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