Backed by IVP.
About the role
We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life.
What they're looking for
- 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
- Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
- Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on
- Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
- Communication: Write clearly and concisely, can brief a creative team and present a readout to partners with equal ease
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
More about this role
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life.
Your core KPIs will be deposits and direct deposits, with a specific focus on growing and retaining balances across our existing member base. You'll own...
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