Sona helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location. Backed by Antler and Felicis.
About the role
We're hiring a Vice President, Marketing to own global marketing and build Sona's US presence from the ground up. Reporting directly to the Co-Founder & CEO, you'll be the most senior marketing voice in the company, responsible for turning early US traction into scaled pipeline, while sharpening how Sona shows up across every vertical we serve. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- B2B marketing experience at a SaaS company with an enterprise or mid-market motion - you've marketed complex products with long sales cycles and multiple stakeholders
- Product marketing and category framing is your strongest gear, you know how to take a multi-product platform and make it mean something to a specific buyer in a specific vertical
- You've built or scaled a marketing function and seen the journey from 8 to 9 figure ARR. You're comfortable without a playbook and energised by the opportunity to create one
- Strong US B2B marketing judgment, with experience building brand and pipeline in the US market
- Proven people leader who develops and stretches their team, not just manages it
- Bonus: sector experience in hospitality - or a clear track record of getting up to speed in a new vertical fast
More about this role
Frontline work is the cornerstone of modern society. Restaurants, schools, hospitals, nurseries, airlines, stores, emergency services — these are the organisations that keep the world running, and they employ 80% of the global workforce: over 3 billion people. Yet frontline businesses are among the hardest in the world to run. By-the-minute HR, scheduling and payroll make them vastly more operationally complex than the average white-collar company, and they've been chronically underserved by technology — just 1% of venture funding has gone to tools built for these sectors, despite the complexity being an order of magnitude greater.
That gap has become an existential one. Rising costs, minimum wage increases, labor shortages, tighter regulation and stretched consumers have eroded margins and pushed many frontline operators out of business. There is real urgency to fix the economics of labor — and AI is the lever. It can't do the jobs of frontline workers, but it can eliminate the inefficiencies that drain them. Frontline companies generate enormous volumes of operational data; harnessed properly, AI agents can run significant parts of these businesses autonomously and fundamentally...
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