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About the role
Sprout Social is looking to hire a Product Marketing Strategist to the Marketing team who will help us stay ahead of our competitors and stand out with industry analysts. Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
What they're looking for
- 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research or a similar role in business-to-business (B2B) software
- Strong research skills. You can dig through product releases, reviews, filings and news, and separate signals from noise
- Strategic communicator. Proactively deliver tailored market intelligence, trend updates, and high-impact recommendations to senior leadership and cross-functional teams
- Strong AI skills. You use AI tools and large language models (LLMs) every day to research, analyze and create. You can turn one-off work into repeatable AI workflows that others use
- Live deal enablement. Demonstrated experience supporting active B2B sales cycles through direct competitive deal consulting and live enablement
More about this role
Sprout Social is looking to hire a Product Marketing Strategist to the Marketing team who will help us stay ahead of our competitors and stand out with industry analysts.
At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.
Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.
- Track our key competitors. Conduct in-depth, always on analysis of our key competitors, spanning social media management, social listening, media monitoring and influencer marketing. Watch for product launches,...
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