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About the role
Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for our AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go-to-market (GTM) strategy for Sprout’s flagship AI agent, Trellis , and our broader AI platform.
What they're looking for
- 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS
- Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies
- Demonstrated experience working directly with AI, machine learning, or data-intensive software products
- Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership
- Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives
More about this role
Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for our AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go-to-market (GTM) strategy for Sprout’s flagship AI agent, Trellis , and our broader AI platform.
In this role, you will operate with high autonomy—shaping long-term market narratives, building core deliverables, establishing enterprise-wide GTM frameworks, and driving hands-on cross-functional execution to cement Sprout’s market leadership in social intelligence.
- Steer & Execute AI Market & GTM Strategy: Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership.
- Build & Architect Enterprise Playbooks & Systems: Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize...
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