SQUIRE is the only management platform built exclusively for barbershop owners. Scheduling, payments, staff, and marketing - under one roof. Trusted by 5,000+ shops. Backed by Y Combinator, CRV and ICONIQ.
About the role
Lifecycle Execution ( Customer.io ): Translate overarching strategy into technical reality. You will directly build, deploy, test, and optimize automated lifecycle journeys, owning the tactical execution of onboarding, cross-sell/upsell, at-risk intervention, churn reduction, and win-back programs. GTM & Ad-Hoc Communications: Serve as the execution engine for product and feature releases, as well as one-off campaigns such as incident responses, operational updates, and event communications. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
As SQUIRE’s Senior Customer Lifecycle Marketing Manager , you are a hybrid strategic operator who drives customer lifetime value and product adoption by pairing technical lifecycle orchestration with high-touch advocacy and loyalty programs. Think of this as a "strategist and operator in one seat" role. In addition to running lifecycle automation in Customer.io , you’ll own the strategy and execution of programs designed to foster long-term customer love—spanning programmatic Referral and Creator initiatives in Ambassador.
This isn't a standard SaaS marketing role; you will be championing the livelihoods, artistry, and culture of barbers who serve as the cornerstones of their communities. It is a rare opportunity to build high-touch programs that directly celebrate these entrepreneurs, turning their passion for their craft into a lifelong partnership with SQUIRE.
Sitting at the intersection of Lifecycle, Community, and Product Marketing, you will have a seat at the table to shape the overarching strategic vision—and then roll up your sleeves to execute it. You will play a critical role in deepening brand affinity, increasing feature adoption, and driving retention across our...
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