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About the role
We are hiring a contract B2B2C Marketing Lead to design and execute resource-efficient, high-converting digital campaigns that drive measurable resident enrollment in Summer's city and state programs. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- A track record of resourceful campaign concepts, testing non-traditional formats, and finding innovative ways to engage audiences
- Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
- You know how to make complex subjects (like finance or student loans) feel simple, accessible, and exciting to everyday consumers
- Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
- Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams
More about this role
We are hiring a contract B2B2C Marketing Lead to design and execute resource-efficient, high-converting digital campaigns that drive measurable resident enrollment in Summer's city and state programs.
We are seeking a resourceful, data-informed marketer whose primary mission is to turn complex, free benefits into clear digital campaigns that drive active resident sign-ups and usage. You will own the strategy for each launch, from initial announcements through sustained digital enrollment campaigns. You will test new channels and establish end-to-end campaign credibility—leveraging official government co-branding, clear privacy assurances, verified referral paths, and credible local messengers—while continuously optimizing for completed conversions. While you will collaborate closely with Summer's internal teams and our government partners' communications staff, your primary focus is driving measurable resident participation in these critical programs.
- Build a go-to-market plan for each city or state launch, including audience segments, channel mix (including organic social, paid social, and paid search), budget, timeline, and enrollment targets.
- Concept, launch, and optimize...
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