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B2C Marketing Lead

Summer · Remote - U.S. · Remote

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About Summer

Research markets, forecast revenue accurately, and maximize asset and portfolio performance — all in one unified platform built specifically for short-term rental management. Backed by Lightspeed.

About the role

You are a deeply creative, data-informed marketer with a knack for thinking outside the box and bringing complex consumer programs to life. You will own the strategy for each launch—from high-impact initial announcements through sustained digital enrollment campaigns. You will test new channels, invent compelling messaging frameworks that build immediate trust, and continuously optimize for completed conversions. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience—with a proven track record of driving large-scale consumer action or enrollment
  • A track record of "outside-the-box" campaign concepts, testing non-traditional formats, and finding innovative ways to engage audiences
  • Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube, Linkedin, plus paid search on Google
  • Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
  • You know how to make complex subjects (like finance or student loans) feel simple, accessible, and exciting to everyday consumers
  • Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
More about this role

Summer is a Certified B Corp® on a mission to restore financial freedom for the 46 million Americans burdened by student debt. We combine deep policy expertise with powerful technology to simplify every step of college cost planning and loan repayment. We have helped people save an average of $278 per month and more than $1.8 billion in total savings to date.

By partnering with leading employers, cities, and financial institutions, including ADP, the City of New York, Banc of California, Norton Healthcare, and the American Federation of Teachers, Summer helps millions of Americans move closer to a debt-free future.

Backed by $30 million in funding from top investors including Rebalance Capital, SemperVirens, QED Investors, General Catalyst, and Flourish Ventures, we’re building the infrastructure that powers student loan relief and education affordability in America.

We are hiring a B2C Marketing Lead to design and execute breakthrough digital campaigns that drive resident enrollment in Summer's city and state programs.

You are a deeply creative, data-informed marketer with a knack for thinking outside the box and bringing complex consumer programs to life. You will own the...

Read the full posting on Summer's site ↗

Marketing

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