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About the role
Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai. Identify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- You've spent enough time in B2B software to know that a successful playbook in one business won't automatically work in another. You bring experience and strong judgment, but you're willing to test your assumptions
- You're comfortable with ambiguity, take ownership without waiting for detailed instructions, and can balance speed with disciplined measurement
- 10+ years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines
- Hands-on experience executing across multiple acquisition channels, with a clear understanding of when and why to use each
- A track record of generating qualified leads, signups, and pipeline for software products
- Experience building demand for a new product or entering a new market, alongside optimizing established acquisition programs
More about this role
Recruited by Switchboard Hiring on behalf of Thrive by Shopventory
We're looking for an experienced B2B software marketer who knows how to turn customer insight into demand, and moves quickly from an idea to an experiment to measurable results.
This role spans two products at different stages of growth. Thrive is an established inventory management and analytics platform with a healthy customer base of small businesses, from cafes and boutiques to toy shops and restaurants. Verai helps businesses organize product information and turn their catalogs into branded sites where customers can discover products, request information, and place orders.
Your primary focus will be Verai: understanding its customers, identifying its strongest growth opportunities, and building demand from the ground up. You'll also support Thrive and explore opportunities to grow Verai through Thrive's existing customer base and relationships.
That combination makes this an unusual opportunity. You'll have an established business to learn from and build on, alongside a new product with room to experiment and shape how it reaches the market.
Your number one responsibility is to generate qualified leads and...
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