Get matched with a licensed therapist and start therapy from anywhere. Talkspace offers affordable, flexible mental health care with or without insurance. Backed by Norwest.
About the role
At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone!
What they're looking for
- Own Paid Social & Programmatic Performance
- Manage toward key acquisition goals including member volume, CAC/CPA, conversion rate, and overall media efficiency
- Own campaign structure, audience strategy, bidding, placements, budget pacing, and ongoing optimization across assigned channels
- Monitor performance closely and proactively identify opportunities, risks, and emerging trends
- Partner with agencies, vendors, and platform representatives to ensure campaigns are executed effectively and continuously optimized
- Maintain strong platform and campaign hygiene, including QA, tracking, naming conventions, pacing, and performance monitoring
More about this role
At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone!
We’re looking for a Performance Marketing Manager to help drive customer acquisition and growth across Talkspace’s Member and NYC Teenspace programs, with a primary focus on Paid Social and Programmatic media and emerging channels. Reporting to the Senior Director of Growth Marketing, this role will own the day-to-day strategy, execution, optimization, and performance of channels including but not limited to Meta, TikTok, Snapchat, Reddit, Programmatic Display, and Connected TV (CTV). This is a hands-on role for a performance marketer who loves digging into data, understanding what is driving performance, and continuously finding ways to improve results. You’ll work closely with internal Creative and Analytics teams as well as agencies, vendors, and platform partners to execute campaigns, develop testing strategies, and identify opportunities to improve acquisition...
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