Toast is a restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. Backed by Bessemer and GV.
About the role
You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry.
What they're looking for
- 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
- Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others
- Experience running outbound outreach campaigns at scale
- Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets
- Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work
- Strong written communication for pitches and outreach
More about this role
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision – establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity.
You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry.
This is a high-output role for a writer-outreacher who is also a clear thinker: someone who can draft a compelling guest post as comfortably as they can identify the right target and angle for it, treats writing and distribution...
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