Transform your workouts with Tonal, the leader in smart home gym equipment. Get AI-powered training and full-body workouts in a sleek, space-saving design. Backed by Sapphire.
About the role
Tonal is looking for a Creative Lead to serve as the main driver in defining and bringing to life the next chapter of the Tonal brand. Reporting to the Senior Manager, Brand Marketing, this role will translate brand strategy into distinctive, compelling creative across the full customer journey. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience in design, art direction, or creative roles for consumer brands or agencies, with experience providing creative direction to others
- An exceptional designer with a portfolio demonstrating outstanding visual craft, conceptual thinking, and integrated brand work
- A true player/coach who gets energy from making the work, not just directing it
- Highly proficient in the tools of the trade and able to personally take creative from concept through polished execution
- Experience developing creative across digital, social, paid media, web, email, retail, and other consumer touchpoints
- Strong understanding of photography, video, motion, typography, and visual storytelling
More about this role
Tonal is looking for a Creative Lead to serve as the main driver in defining and bringing to life the next chapter of the Tonal brand. Reporting to the Senior Manager, Brand Marketing, this role will translate brand strategy into distinctive, compelling creative across the full customer journey.
This is a highly hands-on player/coach role. You’ll set the creative vision and standard for the brand while also designing and producing work yourself. You should be equally excited to concept a major campaign, design the assets that bring it to life, and provide direction to other creative partners.
You’ll initially operate as a lean creative team, partnering closely with our Brand Content Producer, Senior Copywriter, and external resources while helping identify, hire, and develop Tonal’s internal creative capabilities over time.
You’ll work closely with Brand Marketing, Growth, Product Marketing, E-commerce, Content, and other cross-functional partners to create work that is distinctive, effective, and unmistakably Tonal.
Translate Tonal’s brand strategy, positioning, consumer insights, and business objectives into compelling creative ideas and executions.
Set and evolve Tonal’s visual...
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