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About the role
The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal's owned and operated stores and our retail partner locations — a footprint of roughly 130 doors. Reporting directly to the Senior Director of Retail, this role is the bridge between Tonal's brand vision and the retail floor experience. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own planograms, seasonal resets, and visual merchandising standards across owned and partner locations
- Ensure planogram compliance and brand standards are consistently upheld across all retail locations
- Receive final production files from the Marketing team and own everything downstream: print vendor management, spec accuracy, timelines, distribution, and install
- Manage print and fixture vendors against clear deliverables, budgets, and deadlines
- Own the retail asset library so every location always has current, on-brand materials
- 5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role
More about this role
The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal's owned and operated stores and our retail partner locations — a footprint of roughly 130 doors. Reporting directly to the Senior Director of Retail, this role is the bridge between Tonal's brand vision and the retail floor experience.
This is a build role. Corporate and field communications do not exist as a program today, and this person will create them: the cadence, the channels, and the content that keep every team selling Tonal aligned. Alongside that, they will own the retail marketing calendar and channel plan, the in-store experience, and the corporate-level relationship with our retail partners.
If you want to own a function rather than run a calendar, this is that role.
Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations
Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments
Provide retail channel input to the Marketing team on creative, messaging, and format requirements before assets go into production
Partner with the Marketing...
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