Transform your workouts with Tonal, the leader in smart home gym equipment. Get AI-powered training and full-body workouts in a sleek, space-saving design. Backed by Sapphire.
About the role
Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and commercial impact of Tonal’s on-air talent across platforms. This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships—always in service of Tonal’s business goals and member experience. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role, ideally in fitness, media, entertainment, or lifestyle
- Experience directly managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent, with hands-on responsibility for executing personal brand development, social media strategy, and talent-led marketing plans
- Demonstrated experience managing external talent agencies or representatives through clear briefs, operating cadences, feedback, and accountability
- Strong understanding of creator and talent brand building, brand deals, campaign execution, social platforms, audience development, and performance analytics
- Experience evaluating partnership opportunities and working cross-functionally on negotiation, contracts, usage, exclusivity, approvals, deliverables, and measurement
- Strong commercial judgment and the ability to balance revenue opportunity, brand fit, talent goals, audience trust, and reputational risk
More about this role
Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and
commercial impact of Tonal’s on-air talent across platforms. This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships—always in service of Tonal’s business goals and member experience.
This person will be Tonal’s day-to-day lead with our external talent agency and a close partner to Brand Partnerships, Marketing, PR, Performance, and Content. They will help evaluate opportunities, guide coaches through brand and career decisions, and manage the fitness talent workstream from early concept through delivery. This role also partners with the Director, Performance & Talent to ensure readiness, professionalism, development, and consistent execution across the full talent roster.
Measurable growth in coach audience engagement, brand equity, and high-quality commercial opportunities.
A productive, accountable talent-agency partnership that generates proactive opportunities aligned with each coach’s positioning and Tonal’s...
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