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About the role
Email is one of the most direct ways we connect with prospects and customers—and this is your opportunity to lead it. On the Digital Demand Gen team, you’ll have the ownership to set the strategy, the creative freedom to try new approaches, and the hands-on role to bring them to life. If you want to see your ideas translate into stronger engagement, pipeline, and revenue, this role puts that impact within reach. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact
- Deep hands-on Knak experience and enough technical fluency in segmentation, automation, tracking, and deliverability to review send setup and recognize when something isn’t working
- Strong creative and editorial judgment, you can improve messaging, concepts, and execution beyond the initial brief
- Strategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes
- Strong cross-functional influence and clear communication with leadership. You can align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability
More about this role
Email is one of the most direct ways we connect with prospects and customers—and this is your opportunity to lead it. On the Digital Demand Gen team, you’ll have the ownership to set the strategy, the creative freedom to try new approaches, and the hands-on role to bring them to life. If you want to see your ideas translate into stronger engagement, pipeline, and revenue, this role puts that impact within reach.
Based in San Francisco, this senior individual-contributor role spans prospect nurture, pipeline generation, customer adoption, cross-sell, and upsell.
- Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys. Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
- Partner with Marketing Operations on the email calendar; own what goes out and when. Prioritize competing requests so each contact gets relevant, valuable content at the right time without being overwhelmed.
- Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that dilute the audience experience.
- Set the creative bar for concepts, copy, and design. Use briefs and...
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