Twin Health helps employees and health plan members improve their metabolic health for normalized blood sugar, reduced medications, and sustained weight loss. Backed by Peak XV and ICONIQ.
About the role
Join us as we reinvent the standard of care in metabolic health. This role owns both channels end to end, reporting to the Associate Director of Acquisition Strategy & Channel Ops, who sets cross-channel priority and sequencing across Direct Mail, Email/SMS, and Search & Discovery. This is an execution and testing role, not a standalone-strategy role — the "what and when" across channels is orchestrated one level up; this role owns the "how well" on Email and SMS specifically. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP
- Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics
- Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance)
- Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform
- Experience designing and reading A/B tests
- Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction — this role reports into an orchestration layer, not around it
More about this role
At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named...
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