Startups · AI

Product Marketing Manager: Messaging & Commercialization

Twin Health · Remote, USA · Remote

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About Twin Health

Twin Health helps employees and health plan members improve their metabolic health for normalized blood sugar, reduced medications, and sustained weight loss. Backed by Peak XV and ICONIQ.

About the role

Join us as we reinvent the standard of care in metabolic health. Twin Health sells cardio-metabolic programs to health plans, employers, and health systems. As our Product Marketing Manager, you’ll own the story we tell those buyers: what we sell, who it’s for, and why we win. You’ll make every launch, RFI, and sales conversation sharper, and you’ll check that the story holds up in real deals. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 5+ years in product marketing, ideally at a health tech or B2B SaaS company with multiple products or segments
  • Built personas from real buyer interviews, not just demographics
  • Built a messaging framework that worked across more than one product
  • Written sales and marketing content that reps actually use in deals
  • Strong writing, from an executive narrative to a rep-ready talk track
  • Skill with AI tools, plus the judgment to question their output and own the accuracy of your work
More about this role

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named...

Read the full posting on Twin Health's site ↗

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