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Director, Head of Creative

Twitch · New York City · On-site

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About Twitch

Twitch is an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more. Backed by Bessemer.

About the role

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets.

What they're looking for

  • Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers
  • Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives
  • Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences
  • Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results
  • Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies
  • Education/Experience: Bachelor’s degree in a design-related field or equivalent practical experience
More about this role

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process.

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and...

Read the full posting on Twitch's site ↗

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