Develop, deploy, and grow with Unity, the world’s leading 3D game engine. Build for all major platforms from mobile, to PC and console as well as XR, acquire players, monetize your game, and power industrial applications. Backed by Sequoia.
About the role
Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search. You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
- Deep expertise in Google Ads and Microsoft Advertising, strong grasp of attribution, bidding strategies, and campaign architecture
- Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
- Familiarity with paid social and programmatic ecosystems, you don't need to own them, but you know how search fits into the broader paid mix
- Strong communicator who works well in cross-functional, fast-moving environments
- Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
More about this role
Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.
You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.
- Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
- Build and manage campaigns across multiple business units with distinct audiences and goals
- Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
- Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
- Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
- Stay current...
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