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Marketing Technology Manager, CRM Platform

Uphold · New York, New York · On-site

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About Uphold

Backed by Hard Yaka.

About the role

This is a technical role, not a campaign execution role. You will own the data model, the integrations, the workflow architecture and the operating standards that make customer communication possible at scale. You will sit between Engineering, Data, Marketing and Commercial, and you will be the person who decides how the platform is built and how it is used. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Work hand in hand with Engineering and Data: Design and maintain the pipelines that feed Customer.io. Agree on schemas, event contracts and data freshness requirements, and hold the line when they drift
  • Guarantee freshness and correctness: Put monitoring and alerting in place so that stale, missing or malformed data is caught before it reaches a customer, not after
  • Apply systems thinking to campaign design: Build journeys, triggers and segments that are modular, reusable and understandable by someone who did not build them
  • Prevent workflow sprawl: Establish naming conventions, versioning, documentation and deprecation routines. Retire what is no longer used. Treat the CRM workspace as a codebase, not a folder of one off campaigns
  • Design for scale: Anticipate volume, message throughput, rate limits and platform constraints before they become production issues
  • Balance consistency with autonomy: Give each product team room to move without letting the overall architecture fragment
More about this role

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. We provide modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold integrates with over 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity and optimal execution. Uphold never loans out customer assets and is always 100% reserved. The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on our public website Transparency Page

Uphold strips away the complexity to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com .

Job Summary

Uphold is looking for Marketing Technology Manager, CRM Platform a to take full ownership of Customer.io, the platform we use to communicate with millions of customers across email, push, in-app and SMS.

This is a technical role, not a campaign execution role. You will own the data model, the...

Read the full posting on Uphold's site ↗

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