Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today! Backed by Bessemer and General Catalyst.
About the role
As the Lifecycle Marketing Principal, Consumer Growth & Experience, you'll be responsible for the growth of Upside’s automated, full-funnel consumer lifecycle engine that isn't tied to a single merchant bet. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- In partnership with product marketing, support GTM strategy, feature & capability launches, and experimentation cadences with the goal of deeper product adoption
- Define the technical data requirements (events, attributes, etc) these experiences need, in partnership with martech, analytics, and data science teams
- 8+ years of progressive experience in Lifecycle Marketing and CRM, with a demonstrated track record of increasing consumer engagement and retention within a relevant mobile-first B2C experience, a marketplace brand, or other related industry
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience developing and optimizing mobile-first lifecycle marketing programs across push notifications, in-app messaging, content cards, and other app-native engagement channels
- AI-forward practitioner with hands-on experience leveraging AI tools to build and refine agents, skills and automation frameworks that accelerate velocity and efficiency across end-to-end lifecycle execution
More about this role
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
As the Lifecycle Marketing Principal, Consumer Growth & Experience, you'll be responsible for the growth of Upside’s automated, full-funnel consumer lifecycle engine that isn't tied to a single merchant bet. You'll build and scale onboarding, habituation, and referral/advocacy programs that compound across every vertical (fuel, grocery, restaurant, and more), and you'll be lifecycle's hands-on partner to our product and product marketing teams as we turn our consumer facing surfaces, on-and-off platform, into a genuine growth...
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