Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today! Backed by Bessemer and General Catalyst.
About the role
As the Senior Manager, Lifecycle Program Enablement, you'll own two things that make Upside's lifecycle function great: the quality of what we say to our users, and the discipline of how we get it out the door. You'll be the team's strategic and creative conscience, the person who looks at our programs' messaging and creative with a critical eye and knows exactly what needs to change so the main idea lands clearly without boring our users. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing, including 4+ years managing teams (hiring, developing, and managing performance for teams of 4+, including contractors or agencies)
- Bachelor's degree in Marketing, Business Administration, or a related field
- Exceptional marketing strategist and editor with a portfolio of consumer lifecycle messaging and creative, can diagnose why a message isn't landing and fix it
- Proven track record of coaching teams to raise the quality of copy, creative, and campaign strategy
- Exceptionally organized program and project manager across many concurrent campaigns and stakeholders
- Working fluency in modern marketing engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud: enough to read a build, know what's possible, and judge execution, though technical platform ownership isn't part of this role
More about this role
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
As the Senior Manager, Lifecycle Program Enablement, you'll own two things that make Upside's lifecycle function great: the quality of what we say to our users, and the discipline of how we get it out the door. You'll be the team's strategic and creative conscience, the person who looks at our programs' messaging and creative with a critical eye and knows exactly what needs to change so the main idea lands clearly without boring our users. And you'll run the programs, workflows, and team that turn briefs into sends: who's working...
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