Explore lending solutions through Upstart, including personal loans, debt consolidation, short-term relief, Cash Line, and HELOC. Check your rate today! Backed by Khosla, Kleiner Perkins and NEA.
About the role
As the Director of Lifecycle Marketing, you will lead the strategy, performance, and evolution of Lifecycle Marketing across Upstart's growing product portfolio. You'll oversee an experienced team of marketing leaders, shape the long-term roadmap for the channel, and partner closely with Product, Analytics, Creative, Product Marketing, and Growth teams to drive meaningful business outcomes. Position location This role is available in the following locations: Remote
What they're looking for
- Bachelor's degree or equivalent practical experience
- 10+ years of experience in B2C Lifecycle Marketing
- 5+ years of direct people management experience, including experience leading managers
- 4+ years of hands-on experience building and operating enterprise marketing automation platforms
- Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets, experimentation, and measurable business growth
More about this role
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work...
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