Explore lending solutions through Upstart, including personal loans, debt consolidation, short-term relief, Cash Line, and HELOC. Check your rate today! Backed by Khosla, Kleiner Perkins and NEA.
About the role
As our Marketing Measurement lead, you'll own how Upstart answers some key questions about its marketing spend. What did each channel actually cause? How should credit be shared across the touches a borrower saw before applying? Where should next quarter's budget go? The answers decide whether a dollar of spend buys a funded loan or takes credit for one that would have arrived anyway. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience in data science or a related quantitative role, much of it spent measuring marketing or growth spend
- Hands-on experience designing and analyzing incrementality tests, and a solid grasp of causal inference beyond standard A/B testing
- Working knowledge of marketing mix modeling and multi-touch attribution, including where each one breaks down
- Strong Python and SQL skills
- A track record of measurement work that changed how a marketing budget was spent
- Clear communication with technical and non-technical audiences, and the judgment to push back when the evidence doesn't support the plan
More about this role
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work...
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