Explore lending solutions through Upstart, including personal loans, debt consolidation, short-term relief, Cash Line, and HELOC. Check your rate today! Backed by Khosla, Kleiner Perkins and NEA.
About the role
As the Senior Performance Marketing Manager, Paid Social , you will own the strategy, execution, and growth of paid social acquisition for Upstart’s Personal Loans business. You will be a hands-on media buyer responsible for building profitable scale across social platforms, partnering closely with our media agency while maintaining direct ownership of performance, testing, and optimization.
What they're looking for
- 7+ years of experience in performance marketing or digital media buying , with significant hands-on experience managing paid social and video campaigns
- Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI, revenue, or profitability goals
- Demonstrated expertise in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization
- Experience partnering with external media agencies, including setting strategy, reviewing performance, challenging recommendations, and managing executional accountability
- Experience developing or executing a paid media creative strategy, including messaging, format, testing, and performance analysis
- Strong analytical skills, with the ability to interpret channel and funnel data, design experiments, and make investment decisions in ambiguous environments
More about this role
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work...
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