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About the role
As a Driver Growth Marketing Principal , you will lead top-of-funnel driver acquisition and sourcing strategies across North America. Bridging performance marketing, local brand presence, and community engagement, you will own candidate sourcing from awareness through initial application. You will champion recruiting safe, exceptional driver partners who serve as true brand and community ambassadors, helping expand accessible transit throughout North America. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Experienced professional with 6+ years of growth marketing experience
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
- Creative problem solver and continuous experimenter who challenges the status quo
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
- You have a proven track record of managing teams (at least 3-5 years) and developing people - you know how to motivate and get the best work out of every person who you work with
- Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
More about this role
Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
As a Driver Growth Marketing Principal , you will lead top-of-funnel driver acquisition and sourcing strategies across North America. Bridging performance marketing, local brand presence, and community engagement, you will own candidate sourcing from awareness through initial application. You will champion recruiting safe, exceptional driver partners who serve as true brand and community ambassadors, helping expand accessible transit throughout North America.
- Drive Data-Driven Sourcing & Spend Allocation: Own multi-market driver acquisition budgets across paid digital (Meta, Google, Programmatic), hyper-local media (OOH, direct mail, radio), and community channels. Continuously monitor data-driven KPIs to scale applicant volume while aggressively reducing Cost Per Applicant (CPA) and Cost Per Hire (CPH).
- Recruit Safe, High-Quality Community Ambassadors: Craft performance marketing positioning, messaging, and sourcing tactics specifically tailored to identify, attract, and activate...
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