WD is building the infrastructure behind the AI-driven data economy. As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That’s where we come in. Backed by Sequoia.
About the role
As part of the dynamic, results-oriented Corporate Marketing organization, the Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8–12+ years of experience in brand strategy, brand management, or strategic marketing
- Proven experience developing brand positioning and messaging frameworks at scale
- Strong background managing creative agencies and integrated marketing programs
- Experience operating within decentralized or global marketing organizations
- Demonstrated ability to translate complex technology into compelling messaging
- Experience building scalable brand systems, playbooks, or governance frameworks
More about this role
As part of the dynamic, results-oriented Corporate Marketing organization, the Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios.
The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks , enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.
WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets, strong brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels.
Working closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and...
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