Backed by SoftBank VF and IVP.
About the role
Lead product-focused brand marketing initiatives: Own the planning and execution of integrated brand campaigns and marketing initiatives, with an emphasis on WHOOP health and longevity products, translating product innovation and strategic priorities into compelling consumer-facing marketing. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 3–5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field, ideally within a consumer-facing brand
- Demonstrated experience independently leading integrated marketing campaigns, product launches, or major marketing initiatives from strategy and planning through execution and measurement
- Strong understanding of consumer marketing, product positioning, and storytelling, with the ability to translate complex product features and benefits into compelling, differentiated narratives that resonate with audiences
- Exceptional project leadership and cross-functional collaboration skills, with a proven ability to align stakeholders, drive decisions, and deliver high-quality work without direct managerial authority
- Highly organized, proactive, and resourceful, with the ability to navigate ambiguity, manage competing priorities, solve problems independently, and maintain momentum in a fast-moving environment
- Strong creative judgment and strategic thinking, balanced with a hands-on approach and attention to detail across campaign development and execution
More about this role
At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Brand Marketing Lead to drive high-impact marketing initiatives that bring product innovation to life, with a particular focus on health and longevity. In this role, you will translate product and brand strategy into compelling, integrated marketing campaigns that build consumer understanding, strengthen brand relevance, and drive measurable business results. You will help shape how WHOOP connects with consumers around some of the most important opportunities in health, wellness, and human performance.
As a key member of the Brand Marketing team, you will own initiatives from planning through execution, working closely with Product, Creative, Performance Marketing, Brand Media, Communications, and other cross-functional partners. You thrive in fast-paced environments, bring structure to ambiguity, and know how to turn ambitious ideas into exceptional marketing. The ideal candidate is a strategic thinker and hands-on operator who moves quickly, exercises strong creative...
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