Backed by SoftBank VF and IVP.
About the role
Set the vision for WHOOP brand design, translating brand strategy into a clear, distinctive, and ownable visual language across channels and markets. Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates that are intuitive and scalable for teams to use. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice
- A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution
- Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve creative quality, speed, and consistency across multiple teams without compromising creativity
- Strong people leadership skills, with a track record of hiring, coaching, setting expectations, developing talent, and elevating the quality of both creative work and team performance
- Fluency across all channels where Design and Branding clarity are applied to the highest standards with excellent production judgment
- Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on creative direction
More about this role
At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP helps members understand their bodies and daily lives through wearable technology, personalized coaching, and actionable insights across sleep, strain, recovery, and health. As WHOOP grows globally, Brand Creative is responsible for building a distinctive, culturally relevant brand while protecting the clarity, credibility, and premium craft members expect.
WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative, owning the WHOOP visual identity, design standards, and high-quality execution of the brand across campaigns and always-on channels. Reporting to the VP of Brand Creative, this leader will translate brand strategy, brand and partners channels presence into a coherent visual system that scales across year-round marketing, global launches, digital experiences, retail, events, partnerships, and internal storytelling. This role requires both a standard-setter and a maker: someone with the judgment to define the system, the taste to elevate creative quality and performance, and the operational rigor to help teams execute at scale.
Set the...
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