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About the role
As Marketing Manager, you will plan and deliver the go-to-market work behind campaigns that help accounting and bookkeeping partners get more from Xero. Working within our Partner Marketing team, you will take campaigns from requirements through to results: shaping creative briefs, organising the people and resources needed, building the project plan and schedule, and keeping cross-functional teams moving so milestones are met.
What they're looking for
- ➔ You will bring experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance
- ➔ Organising competing priorities comes naturally to you, and you keep hold of the detail without losing sight of the bigger picture
- ➔ Collaborating inside a matrixed organisation is familiar territory, whether with integrated marketing colleagues or external agency partners, so you can Go Together from brief through to delivery
- ➔ Taking a go-to-market plan all the way through to delivery with a genuine sense of ownership is work you enjoy
- ➔ An experimentation mindset matters to you, and you will Go Bold by testing, learning and optimising campaigns across every channel
- ➔ Comfort with Salesforce, marketing automation and Google Workspace will help, alongside clear and considerate communication in writing and in person
More about this role
As Marketing Manager, you will plan and deliver the go-to-market work behind campaigns that help accounting and bookkeeping partners get more from Xero. Working within our Partner Marketing team, you will take campaigns from requirements through to results: shaping creative briefs, organising the people and resources needed, building the project plan and schedule, and keeping cross-functional teams moving so milestones are met. Your focus will sit across mid-funnel partner activation, event promotions, and the process improvements that help the whole team Go Further .
The impact of this work is measurable and shared. Your campaigns show up in registrations and attendance at partner events, in engagement across our always-on communications, and in the quality of leads reaching our sales teams. You will Go Together with colleagues in events, sales and global marketing, and Go Fast by making sensible calls when the full picture is not yet available.
You will join our North America Partner Marketing team, reporting to the Head of Partner Marketing, US, and working alongside our Head of NA Events and two Senior Marketing Managers. Together the team looks after partner activation across...
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