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About the role
Xero is looking for a GM/VP of Growth Content to lead the next chapter of our global growth content function. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- SaaS & Fintech Expertise: Deep leadership experience in SaaS, fintech, or complex B2B/B2B2C subscription ecosystem environments
- Operating Model Transformation: Proven track record of redesigning operating models, not just optimizing existing workflows
- AI Operational Integration: Demonstrated success using AI to rethink content systems, workflows, governance, and production economics at scale
- Cross-Functional Alignment: Strong partnership experience with Product Marketing, Communications, Performance Marketing, SEO, and Sales Enablement
- Business Impact & Measurement: Strong evidence of driving measurable business impact through content across multiple stages of the funnel and customer lifecycle
- Global Matrix Leadership: Experience working in a large global matrix, with the ability to influence across teams and functions without relying on formal authority alone
More about this role
At Xero, we’re here to supercharge small businesses. By making small businesses more efficient every day, connecting them with big business technology, and empowering a community behind them, their potential is limitless.
Xero is looking for a GM/VP of Growth Content to lead the next chapter of our global growth content function.
We have redefined how growth content is delivered at Xero from the ground up. Our growth content team uses an AI-powered approach to deliver high performing and always on-brand content at scale. We are looking for an individual who will lead a global team (including design, creative optimization and content automation) tasked with turning data-driven insights into a high-velocity, compounding content engine with automation at its core. This leader will develop and own our global content strategy across the funnel, they will champion a strict "test-and-learn" creative framework across all global growth channels, deeply analyzing audience signals and performance metrics to architect native content experiences that drive growth across paid advertising, lifecycle marketing, web, and sales assets.
The successful candidate will oversee the deployment of...
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