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About the role
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity.
What they're looking for
- 5–7 years of brand strategy, ad solutions, or content marketing experience within a major digital media publisher, agency, or technology platform
- Demonstrated track record of conceptualizing and packaging multi-channel digital ad programs (custom content, video, high-impact display, and sponsorship integrations)
- Hands-on experience working with digital audience analytics platforms (e.g., Comscore) and synthesizing 1st-party audience data into actionable client narratives
- Proven ability to independently manage complex strategic proposals from brief to pitch delivery, securing internal buy-in and presenting effectively to senior executives
- Demonstrated experience using modern generative AI tools (e.g., Gemini, ChatGPT, or internal LLMs) to streamline research synthesis, creative ideation, or strategic writing
- Strong cross-functional leadership skills with a proven history of collaborating successfully with editorial, sales, and product partners
More about this role
The Yahoo News Group Commercial Strategy team operates at the crossroads of content, technology, and monetization across News, Lifestyle, and Entertainment. We partner with brands to craft innovative, multi-platform media solutions that captivate hundreds of millions of daily users. Our team blends editorial integrity with commercial insight, transforming Yahoo’s first-party data and storytelling capabilities into high-performing go-to-market programs.
About the Role
The Brand Sales Strategist, Yahoo News Group is a pivotal role within the Yahoo Ads organization, responsible for defining, developing, and bringing to market strategic advertising solutions across our core Entertainment, Lifestyle and News verticals. This role balances creative storytelling, data-driven audience insights, and deep commercial media expertise to drive proactive ideation and responsive solutions for top-tier advertising partners.
In this role, you will act as a senior strategic lead, collaborating across Ad Product, Sales, Editorial, and Data Insights to launch market-ready sponsorship packages and bespoke campaign architectures. You will champion modern, AI-augmented workflows to rapidly ideate, model...
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