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About the role
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
A Little About Us
Our team is focused on accelerating growth across Yahoo's consumer portfolio by bringing together performance marketing, media, data science, and experimentation. We build the measurement, experimentation, and technical capabilities that help drive customer acquisition, engagement, and long-term growth.
Position Overview
Yahoo's flagship apps, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News, rank among the most downloaded apps in their categories, and organic app store traffic remains one of the most capital-efficient growth channels in the portfolio.
As Director of Organic Marketing (ASO), you will define and execute the app store optimization strategy across the Apple App Store and Google Play for Yahoo's entire app portfolio. You will combine keyword rigor, metadata experimentation, competitive intelligence, and cross-functional influence over product quality...
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