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About the role
The Sr. Director, CRM leads Yahoo's centralized CRM organization and owns the performance of the channel portfolio - the engagement, retention, and revenue it drives, the quality of every message that reaches a user, and the efficiency with which the organization delivers it. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 12+ years of experience in CRM, lifecycle marketing, retention, marketing operations, or customer engagement, including substantial experience leading leaders and multidisciplinary teams
- Demonstrated accountability for the performance of an owned channel or channel portfolio at consumer scale - setting targets, forecasting outcomes, and delivering measurable engagement, retention, or revenue results
- Deep knowledge of email, push notifications, SMS, newsletters, triggered journeys, transactional messaging, audience segmentation, personalization, experimentation, and marketing automation
- Proven experience defining measurement frameworks and using channel performance data to guide optimization, prioritization, and investment decisions
- Ability to influence senior and executive stakeholders and drive alignment across Product, Marketing, Engineering, Analytics, and Legal, with excellent written and verbal communication skills
- Bachelor's degree in Marketing, Business, Communications, Management Information Systems, or a related field, or equivalent practical experience
More about this role
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
The Yahoo CRM team owns the channels through which Yahoo talks to its users - email, push, SMS, newsletters, and emerging messaging surfaces across Yahoo Mail, Sports, Finance, News, Search, Weather, Games, and more. We decide how programs show up: in which vehicle, at what moment, at what frequency, and in what form. Our work spans marketing, lifecycle, behavioral, transactional, service, and compliance communications, and it reaches hundreds of millions of people. CRM is one of Yahoo's largest owned channels, and we run it as a performance channel and a product capability.
The Sr. Director, CRM leads Yahoo's centralized CRM organization and owns the performance of the channel portfolio - the engagement, retention, and revenue it drives, the quality of every message that reaches a user, and the efficiency with which the organization delivers it.
This role owns channel strategy. Demand reaches CRM...
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