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About the role
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team
- Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch
- Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed
- Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details
- Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup
- Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates
More about this role
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
About the Role & Team
The CRM Operations team powers user engagement and lifecycle marketing across Yahoo’s portfolio of leading media and technology brands. We translate strategy into high-impact campaigns across email, push, SMS, and newsletters.
We are looking for a Senior Marketing Specialist to own end-to-end campaign operations, technical QA, and operational troubleshooting across multiple business units. In this role, you will lead high-precision execution while actively leveraging AI-assisted tools and automated workflows to accelerate speed-to-market, refine personalization, and maintain flawless campaign delivery to millions of users.
Responsibilities
- Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team.
- Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch.
-...
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