Zeta Global unifies identity, data and AI in one marketing cloud, so enterprise brands can acquire, grow and retain customers across every channel.
About the role
We are looking for an ambitious programmatic media trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance.
What they're looking for
- 1-2 years of hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo DSP, Nexxen, or Amazon DSP
- Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
- Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
- Demonstrated track record of effectively optimizing to goals
- Understanding of auction mechanics, supply, and the broader programmatic ecosystem
- Demonstrated analytical ability and an extreme attention to detail
More about this role
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com
We are looking for an ambitious programmatic media trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance.
As a hands-on programmatic media trader, you will own media decision-making to ensure the success of your campaign portfolio....
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