Zeta Global unifies identity, data and AI in one marketing cloud, so enterprise brands can acquire, grow and retain customers across every channel.
About the role
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. You will serve as a subject matter expert and point of contact for the advertisers you’re managing.
What they're looking for
- 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
- Hands-on experience in managing monthly campaign budgets of $50k+
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
- Proactive approach to campaign optimization and strategy
- Meticulous attention to detail
- Excellent communication skills
More about this role
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com .
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. You will serve as a subject matter expert and point of contact for...
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