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About the role
ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive. By submitting this application, you acknowledge that you have read and agree with the company’s Privacy Policy .
What they're looking for
- Strategic Media Buying: Develop and implement media buying strategies that align with the company's GTM strategy, guaranteeing performance. Focus primarily on Meta and TikTok, optimizing spend to achieve KPI goals
- Budget Management: Manage and allocate budgets effectively across platforms, ensuring optimal spend while meeting campaign objectives
- Delivery of Campaign Budgets/Units: Ensure the complete and timely delivery of campaign budgets and units as per client agreements and campaign plans
- Maintain and Maximize Margins: Closely monitor and manage financial margins to ensure profitability, and implement strategies to maximize margins
- Reporting and Analysis: Assist the account management team in analyzing and reporting campaign data, and help develop reports that narrate a compelling story for clients
- Collaboration with Account Management Teams: Work closely with account management on RFPs, campaign briefs, planning, and pricing strategies
More about this role
ZigZag is looking for a Social Media Buyer to join our team!
The Social Buyer is pivotal in the seamless execution of digital campaigns across primary social platforms like Meta and TikTok, as well as emerging platforms. They are responsible for the setup, monitoring, and optimization of campaigns to ensure we meet performance expectations. This role requires a proactive approach to identifying and resolving potential issues, implementing innovative solutions, and leveraging advanced platform management tools and AI for strategic experimentation and optimization. The Social Buyer also plays a critical role in turning data into actionable insights, assisting account management in crafting data-driven narratives that enhance client engagement and satisfaction.
- Strategic Media Buying: Develop and implement media buying strategies that align with the company's GTM strategy, guaranteeing performance. Focus primarily on Meta and TikTok, optimizing spend to achieve KPI goals.
- Budget Management: Manage and allocate budgets effectively across platforms, ensuring optimal spend while meeting campaign objectives.
- Delivery of Campaign Budgets/Units: Ensure the complete and timely...
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